Why Sell on TikTok Shop?
150M+ US Users
Massive audience ready to discover new products
Low 6% Fee
Lower fees than Amazon, eBay, and most marketplaces
Viral Potential
Products can go viral overnight through affiliates
Check the Requirements
TikTok Shop Seller Requirements (US)
LLC, Corporation, Sole Proprietor, or Partnership with EIN
Physical US business address (P.O. boxes not accepted)
Passport, Driver's License, or State ID for identity verification
For receiving payouts (ACH transfer)
For account verification and notifications
⚠️ Note: TikTok Shop currently accepts US-based sellers only. International sellers may need a US entity.
Create Your Seller Account
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A
Go to TikTok Shop Seller Center
Visit seller-us.tiktok.com and click "Start Selling"
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B
Sign Up with TikTok Account
Use an existing TikTok account or create a new one for business
-
C
Enter Business Information
Business name, type, address, and EIN/Tax ID
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D
Upload Verification Documents
ID verification and business documents as required
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E
Wait for Approval
Usually takes 1-3 business days. You'll receive an email when approved.
Set Up Your Shop
🏪 Shop Profile
- • Add shop name and logo
- • Write compelling shop description
- • Set up shop banner image
- • Connect social media accounts
📦 Shipping Settings
- • Set up shipping templates
- • Configure shipping rates
- • Choose fulfillment method (self or FBT)
- • Set handling time
💳 Payment Setup
- • Link US bank account
- • Complete tax information (W-9)
- • Set up payout schedule
📋 Return Policy
- • Set return window (7-30 days)
- • Define return conditions
- • Configure refund process
List Your Products
Creating High-Converting Listings
📸 Product Images
- • Use 5-9 high-quality images (1000x1000px minimum)
- • Include lifestyle shots and detail shots
- • Show product from multiple angles
- • White background for main image preferred
✍️ Product Title
- • Include main keywords at the beginning
- • Be specific (size, color, key features)
- • Keep under 80 characters for best display
📝 Description
- • Lead with benefits, not features
- • Use bullet points for readability
- • Include size/specification details
- • Add usage instructions if relevant
💲 Pricing
- • Research competitor pricing first
- • Factor in ALL costs (use our profit calculator)
- • Consider promotional pricing for launch
💡 Pro Tip: Calculate Profit Before Listing
Before setting your price, use our profit calculator to ensure you're making money after all fees. Many new sellers underprice and lose money on every sale.
Launch and Promote
🤝 Affiliate Program
The fastest way to get sales on TikTok Shop is through affiliates. Enable your products for affiliate promotion and set competitive commission rates (15-25% recommended for starting out).
Learn more about affiliate strategies →📱 TikTok Shop Ads
Consider running TikTok Shop Ads to boost visibility. Start with a small daily budget ($20-50/day) and test different creatives. Product Shopping Ads are the most effective for direct sales.
🎬 Create Content
Post TikTok videos showcasing your products. Even simple product demonstrations can drive significant organic traffic to your shop. Aim for 1-3 videos per week minimum.
📊 Monitor & Optimize
Check your Seller Center analytics daily. Track views, add-to-carts, conversion rate, and reviews. Continuously optimize listings based on performance data.
Common Mistakes to Avoid
❌ Underpricing Products
Not factoring in all costs (product, shipping, fees, returns). Use our calculator to find your true profit margin.
❌ Low-Quality Images
Blurry, poorly lit, or stock photos kill conversions. Invest in good product photography.
❌ Ignoring Affiliates
Not enabling affiliate program or setting commissions too low. Affiliates drive the majority of TikTok Shop sales.
❌ Slow Shipping
Long handling times hurt your shop score and rankings. Ship within 1-2 business days.
Ready to Calculate Your Profit?
Before you start selling, make sure your pricing is profitable. Use our free calculator.
Use the Profit Calculator →