Marketplace Comparisons
How does TikTok Shop stack up against established marketplaces? Detailed breakdowns of fees, audience, and seller experience.
TikTok Shop vs Amazon
Compare the rising social commerce giant with the e-commerce king. Fees, FBA vs FBT, and audience differences.
TikTok Shop vs eBay
New vs established. Compare fee structures, seller protections, and which is better for different product types.
TikTok Shop vs Shopify
Marketplace vs your own store. Compare traffic generation, branding control, and profit margins.
Coming Soon
TikTok Shop vs Etsy
Best platform for handmade, vintage products. Compare fees, audience, and product fit.
TikTok Shop vs Instagram Shopping
Which social commerce platform drives more sales?
Coming SoonTikTok Shop vs Walmart Marketplace
Compare the new kid with the retail giant's online presence.
Coming SoonWhich Platform Should You Choose?
Choose TikTok Shop if:
- ✓ You sell trending, viral-worthy products
- ✓ Your target audience is Gen Z or Millennials
- ✓ You can create or source engaging video content
- ✓ You want lower fees than traditional marketplaces
- ✓ You're willing to work with affiliate creators
Consider other platforms if:
- → You sell niche/technical products (Amazon might be better)
- → You sell vintage/used items (eBay is established)
- → You want full brand control (Shopify gives you that)
- → You sell handmade crafts (Etsy has that audience)
See Your TikTok Shop Profit
Use our free calculator to see exactly how much you'll keep after TikTok's fees.
Try the Calculator